Inbound Sales & Marketing

INBOUND LEAD GENERATION IS ALL ABOUT GETTING RESULTS

With inbound lead generation, it’s about results, end of. This can come down to volume quality or cost of leads, but at the end of the day it must make financial sense for your company.

Getting those results, though, requires a lot of work. You need to research your audience and where these individuals spend their time online, collect data in ethical ways, identify social trends and produce creative content on a consistent basis.

Get it right and put some budget into the mix, too, andnbound lead generation can vastly accelerate your business’s growth potential. How do we know? Because we do it every day and write about our experiences on a regular basis.

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WHY WORK WITH US TO TRANSFORM YOUR INBOUND LEAD GENERATION?

CRM Integrations

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On its own, inbound marketing takes time to work. We can use biddable media to speed up the process, putting your content in front of the right audience at the right time.

Persona Driven Campaigns

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We work with our clients to pinpoint and qualify exactly who their target audience is. Using structures like MBTI, we deliver content that resonates with them.

Achieve GDPR Compliance

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Outbound lead generation methods are outdated, inefficient and even legally questionable. It's time to adopt a new inbound approach to marketing.

Content is more than blogs

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We believe in content - it can have a massive impact on your bottom line. But content can stretch much further than just blogging. Video, animation, interactive, we use it all.

We test & test again

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Everything we do is tested, improved and tested again. Inbound lead generation canpaigns should revolve around statistics, and we improve them with constant testing.

An Award Winning Agency

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We're an award winning agency, not just based on our ability to write an award entry... but on real client impact, globally.

What is Inbound Lead Generation?

Leads, leads, leads... For most of our clients, inbound lead generation is the dream, which is why they approach us, an inbound marketing agency.

Unsurprisingly, we favour inbound lead generation, the process of attracting and converting relevant and engaged leads to your company. We learn about the prospect, what they do, what they're trying to achieve and who they are. We're helpfulin our approach and importantly, we use the whole inbound process as a way of qualifying individuals as suitable leads and potential customers.

Outbound lead generation methods have become outdated and inefficient, and from May 2018 their legality will also be called into question as GDPR comes into force. Needless to say, it's time to ditch the cold calls and spam emails, and adopt a new approach to marketing.

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HubSpot Diamond Partner
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Adopt Channel Mixing

Businesses often get focused in on one channel or area, when in fact a wide targeting scope can increase their exposure. Businesses are also sceptical of using new channels to widen their appeal. Formats such as live video are spreading thanks to Facebook, Instagram, Twitter and other social networks, meaning that early adoption is becoming a necessity for the average lead generation campaign.

With an ever-increasing selection of channels, there is a real need for brands to diversify. It only takes one innovation to change the game, leading to better conversions and profits. Businesses should never pigeon hole themselves to one channel, as they are all potential tools in your arsenal. You wouldn’t ask a handyman to build you furniture with only a hammer, would you? The same needs to go for your inbound lead generation.

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Create Content

If you’re committed to inbound lead generation, then creating consistent content creation is essential to the process. There are many reasons why.

Content allows you to communicate with people at their own pace, and enables you to reach out to a targeted readership and always be on hand with relevant and valuable content without annoying them with message overload. This helps to present your business as a thought leader in your industry, develop your brand image and encourage leads to approach you with their questions.

There’s also a technical side to blogging for inbound lead generation, too. Search engines like Google are more likely to rank businesses higher for certain search results if they regularly publish fresh content, therefore helping them to attract higher volumes of search traffic. The more original and relevant your content, the better. 

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Find your following on social media

Find your following on social media

Social media is hugely beneficial as part of an inbound lead generation campaign, connecting companies with a global audience and allowing them to promote their offering. Many brands have business accounts across a number of social channels to extend their reach, provide great customer service and most importantly, fuel inbound lead generation.

These channels can also pose some challenges. Social media marketing is still a form of advertising, so laws still apply and it’s wise to stay on the right side of the moral compass. Brands have to be alert at all times to deal with customer complaints in a public arena where anyone can join in the argument. Responding in a professional manner can keep customers satisfied and build your reputation as a brand that really cares. Facebook and Twitter can be fun, but if you’re using it for inbound lead generation you need sound knowledge of the social media dos and don’ts.

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So, how does inbound work?

Inbound is more than just doing some SEO, content marketing or social. It's about being helpful to your clients and guiding them through your sales funnel. Below is an outline of how we as an inbound marketing agency turn strangers into customers and customers into your best salespeople.

The inbound flywheel

Accelerate with Biddable

As experts in inbound lead generation, we know that with an effective biddable media campaign you can quickly and dramatically improve your lead. Biddable media campaigns broadcast over social media channels and search engines to provide greater visibility to your brand, position you above competitors, increase engagement with the people who matter to you and drive leads to the most profitable pages on your website.

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WHAT OUR CUSTOMERS SAY

Book a Free Inbound Marketing Consultation

Want us to take a look at your website and give you some direction on how it could drive more leads?

It's completely free, and we'll give you some actionable suggestions you can take away with you.

We can also discuss how inbound, sales & marketing automation and even ABM might fit into your wider marketing strategy.

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