Content Architecture Tool
The Content Architecture Tool helps you structure your content around the user journey of your personas.
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Why use this tool
The Content Architecture Tool helps you structure your content around the user journey of your personas. People think the user journey is very logical and linear, but in reality people bounce around several pieces of content before they get to a download. This is why we use pillar pages to link people to relevant information and the Content Architecture Tool to organise this content.
Designed to help you:
- Visualise what pieces of content you need to create at each stage of your users journey
- Map out awareness, discovery, research, proof and decision making stages
- Get an indication of the level of detail needed for each piece of content
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