The Content Architecture Tool helps you structure your content around the user journey of your personas. People think the user journey is very logical and linear, but in reality people bounce around several pieces of content before they get to a download. This is why we use pillar pages to link people to relevant information and the Content Architecture Tool to organise this content.
Designed to help you:
Sometimes you have to step back and look at what you have acomplished. Excuse the shameless self promotion, but we’ve managed some pretty impressive wins these last few years! Below is a selection we hope you’ll enjoy.
At its most basic level, biddable media (whether paid search or paid social media) is the process...Read more
It's the age of eCommerce, and many companies are selling on an online marketplace (or on a few,...Read more