What we learnt at HYPERGROWTH
Drift introduces video to its box of tricks
But wait, it gets better! We also witnessed the official unveiling of Drift Video, a new platform that aims to simplify video marketing, blend it with conversational marketing and create better connections between buyers and sellers as a result.
With Drift Video, you can:
- Easily record videos using a chrome extension or mobile app, and share by dropping into an email
- Get real-time notifications when someone watches your video so you can reach out at the perfect time
- Start conversations from videos and say hello while they're watching rather than waiting for an email
- Keep your videos secure with privacy settings and integrations with leading single sign-on (SSO) apps
Cisco predicts that by 2020, one million minutes of video will cross the internet every second. Meanwhile, we've seen conversational marketing take off and become an expected part of brand-consumer communications. David Cancel, founder and CEO of Drift, saw these as "two mega-trends that would shape the future of B2B sales and marketing" and decided to bring them together in an innovative and exciting partnership.
Ryan Barry, CRO at Zappi, agreed that video can help companies to make the most of their most valuable and unique asset - their team. "People are busy, and communication channels are cluttered, lacking personality and tone," he stated. Luckily for Zappi and others, Drift Video works to tackle this problem.
Our thoughts on new trends in conversational marketing
Six & Flow's own resident Drift expert, Duncan, had this to say: "Like chat, video is an incredibly powerful way to develop a one-on-one relationship with your prospects fast. Conversational marketing and video also complement each other very well - we’ve been using them together in our own sales process and for some of our clients for a while now - so it was only a matter of time before Drift introduced its own video tools."
"Nothing about the new Drift Video extension will be surprising or unfamiliar to anyone who’s used Loom or Vidyard in the past. However, the ease with which it allows you to start a one-on-one conversation from a video view beats any other tool out there - and the fact it’s free and ready to use for anyone who already has a Drift account is convenient, too."
Want to hear more about the latest in conversational marketing, and how it could help your business to evolve? Get in touch, we love a good chat.