RevOps is the buzzword of the moment. This emerging business trend has got everyone in the B2B space talking and with promises of bringing your teams together to be more aligned on goals, better connecting your tech-stacks to produce better data and streamlining your processes across the business, it’s appealing to a lot of people. But whilst shiny new concepts and promising claims are exciting, how do you make the case for RevOps with your board?
If you really want to prove that RevOps is right for your business, you need to look deeper than the top level benefits. You need to ask yourself how introducing revenue operations will fuel growth for your business and influence your revenue.
With that in mind, here are 3 key benefits of RevOps that to pitch to your board:
1. Growth acceleration
RevOps is a growing trend. So much so that there was an 80% increase in companies implementing revenue operations between 2018 and 2019. The number one driver for this increase is business growth.
Companies with revenue operations grow 19% faster.
Growth is a key goal for many businesses but it’s also a key challenge. In fact, 78% of B2B companies stated consistent revenue growth as a main problem. A well-executed RevOps strategy could help overcome this challenge by driving growth through alignment and accountability.
2. Increased profitability
Revenue operations improve business efficiency across the entire customer lifecycle. With aligned teams, better connected data and streamlined processes you will naturally be more organised and your business will run more smoothly. And what does increased efficiency mean? Improved profitability.
Companies with revenue operations are 15% more profitable.
3. Improved customer experience
For a while now, businesses have begun to recognise a good customer experience as a key differentiator. With more choice than ever available to consumers, remaining competitive is more difficult than ever. The ability to provide a seamless customer journey before, during and after sale is no longer desirable, but a necessity. So how can RevOps help with improving customer experience? Revenue operations provide the alignment needed across sales, marketing and customer success to deliver a seamless end-to-end customer experience. And with improved buyer journey comes higher retention and increased growth - win win!