Six & Flow is now a UK HubSpot gold partner agency!

July 19, 2016
By Alice

Looking for a UK HubSpot gold partner? Well look no further, because we’re delighted to announce that Six & Flow has achieved this title!

Now, just in case you’ve been living under a rock, we’d better explain what HubSpot is. In short, this inbound marketing and sales platform helps companies to attract visitors, convert leads and close customers. This is all thanks to a combination of clever tools which effortlessly enable lead segmentation, automated nurturing and marketing analysis.

HubSpot is already a massive deal stateside. However, as a Manchester HubSpot gold partner, we like to think we’re ever so slightly ahead of the trend.

As yet, only a handful of UK agencies have adopted the platform, and fewer still outside of London. We'd like to think, therefore, that becoming a UK HubSpot gold partner shows our commitment to inbound marketing techniques, and is key to our success with various client campaigns.

Happy birthday to us!

We’re only just approaching our first birthday as an agency, but this short time we have managed to achieve a lot. This is a result of our fantastic clients, our hard working team and some impressive lead generation.

Here at Six & Flow, we have already won awards for our marketing performance. HubSpot actually presented us with an Impact Award for the best international client growth story, and Investment Week honoured us with a commendation at the Investment Marketing and Innovation Awards. What’s more, our lovely Managing Director Rich was named Startup Director of the Year by the Institute of Directors North West.

Now, we are delighted to add our UK HubSpot gold partner status to our list of accomplishments!

 

Six & Flow is now a UK HubSpot gold partner agency!

Why we’re happy to be a HubSpot gold partner

According to global HubSpot CMO Kipp Bodnar, today’s digital landscape is forcing marketing to evolve. The proliferation of different communication channels and challenges such as adblocking means that brands must rethink their traditional marketing strategies.

“It's much harder to interact with people and force your message upon them, so the best way is to interact with them and bring them to you," he recently explained in Ad News. “The world hasn't given marketers a choice in this.

As well as interruptive marketing being more difficult now in practical terms, it doesn’t work as efficiently either. Ryan Bonnici, APAC marketing director for HubSpot, explains: “People don't want to be sold to in an ad, if you’re sharing relevant content that they're interested in then they'll engage.”

This requires a change in attitude and techniques on the part of marketers everywhere.

Bonnici states: “Marketers have been trained from university to be brand marketers.”

“The new era of marketing is demand generation marketing, and to build demand you need to have something that people want. Marketers for a long time haven't been equipped to market things other than their products.”

What being a UK HubSpot gold partner means to us

So what is demand generation marketing? In short, it means putting the customer first. It requires you to focus on an audience’s pains and solve their problems, rather than simply promoting your brand. It means offering genuine, useful advice that will make someone’s life easier.

By providing this support, brands can build meaningful relationships with their audience and attract customers organically. In the words of Sir Paul McCartney, “the love you take is equal to the love you make.”

This attitude is something companies need to buy into in order to fully appreciate HubSpot’s offering. Not everyone is won round to the inbound way of life (or marketing) just yet, but we’re firm believers that it’s the right way to go if you’re looking for sustainable long term results.

If your company is looking for a HubSpot gold partner agency in the UK, why not give us a call? We work with clients based in various UK locations and across a range of industry sectors. If you want to talk more about HubSpot and inbound marketing strategies, we're your guys (and girls).

Working with a HubSpot partner agency can complement the technical side of the HubSpot software and introduce a hugely-effective inbound marketing campaign that can take your business to the next level of growth. If you would like more information, read our blog "How working with a HubSpot partner agency helps brands grow"

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