Creating videos for sales doesn't have to be complicated.
But if you're new to the process, it's easy to overthink your execution and ruin it before you ever get going.
Shooting a sales or marketing video requires far less equipment and effort than you'd imagine. In this blog are some simple tips about how you can start recording and posting engaging, worthwhile videos for your prospects in a matter of minutes.
If you're also curious about what types of sales and marketing videos your team should make, then we have this blog which can help you with that.
So remember! You don't have to break the bank to create an effective sales video. But this blog helps explain in more detail how much it costs to start with video for sales.
Now that you've got your video technical set-up sorted, let's tackle what you're going to say.
You can either write down the entire script (although you'll have to work hard not to sound like you're reading rather than speaking) or you can pick a topic and just wing it (just be careful you don't start rambling or go off-topic).
It's usually safer to have your overall topic and a few bullet points of key points you want to cover and then work around those.
Something as simple as this sample script below can have the desired result as long as you're giving the audience useful information to take away:
Hey - how are you? It's ‘your name’ from ‘your company’
I'm getting in touch because... (give context and the reason for your video)
Value add - what you have that they may be interested in / offer
CTA - pick one and let them know there will be a button at the end of the video or a link in your message
One key thing to consider when making a video for sales or marketing is that some of your prospects or customers will be watching from a laptop, tablet or phone with the sound off.
(Research by Facebook found that 85% of videos watched on their platform were viewed with the sound off).
With that in mind, make sure you include subtitles in any sales video or marketing video you create.
Whether you use the technically correct phrase "pre-production" or just prep, putting enough time in to plan your sales video, or marketing video, is a critical part of a good video for sales strategy.
Even in the professional video world, the time spent planning scripts and filming can go on for years. The actual filming is only a small part of the process.
Make sure you take the time at the start of your video projects to plan what you're going to say, where you're going to film, who is going to present, and the outcomes you want.Putting this extra effort in at the beginning will make a huge difference when it comes to seeing results.
If you're looking for more information on creating effective, engaging video for sales, we've recently updated our complete video for sales guide.
Download by clicking below.