Drift: The Secret Weapon for Inbound Marketing Success
2 minutes read
Sarah - 22.04.2022
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Inbound marketing is all about getting your content in front of the right people at the right time. But, what if you were to meet the visitor or prospect in the middle? Offering a way to chat directly with them to share valuable content that solves their pain point.
We don’t say that lightly. As the UK’s first-ever Drift partner, we’ve seen it first-hand for ourselves and the clients we provide Drift support to when implementing conversational marketing into their wider inbound campaigns.
Working closely with our clients, we've helped organisations cut costs by 75%, transform the first point of engagement with visitors, and generate £478,500 in revenue within four months - all using the Drift platform.
Improving your ROI with conversational marketing and inbound marketing
If you're looking to improve your ROI, you've found the match made in heaven.
With conversational marketing, you can engage potential customers in real-time conversations, providing them with the information they need to make a purchase decision. Inbound marketing, on the other hand, focuses on creating valuable content that draws people to your website or blog. Once there, you can capture leads and nurture them through the sales funnel.
Here’s why working with a Drift partner can be so effective; according to statistics from HubSpot, 40% of salespeople still use informal means such as Microsoft Excel or Outlook to store lead and customer data. 27% of salespeople are spending an hour or more on data entry each day, and 75% of companies say closing more deals is their top sales priority.
That 75% will find that task much more difficult than they anticipate if their sales teams are busy with data entry and putting essential data in silos such as individual spreadsheets. Drift can help brands to bypass those steps to better qualify leads and convert sales, no matter what stage of the sales funnel your prospects are at.
Imagine a world where you could connect with your customers at exactly the right time. Drift chatbots allow this, engaging leads throughout their funnel and putting experts in front of them when they're ready to buy!
Your chatbot can answer basic, common questions that people at the top of the funnel may ask instantly, putting experts and high-level representatives in front of them partway through their journey, and connecting with them one-to-one when they’re at a stage to buy.
That means, instead of spending money on paid search to drive traffic to your website, your team can talk to prospects instantly instead of seeing them bounce away when they realise they have long, static forms to fill out and boxes to tick.
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