When you're looking to integrate HubSpot with another platform, there are a few different integration options to choose from.
In this blog post, we'll discuss the three main types of HubSpot integrations: Data Sync, Custom Code Actions, Webhooks and Custom Integrations. We'll explain what each type of integration is and how it works, as well as the pros and cons of each option.
So which type of integration is right for your business? Let's find out!
So, you have data that you want to import into HubSpot from another system. Data Sync in HubSpot allows HubSpot to handle the import and export of your data automatically. Data sync gives you a declarative method of integrating, which means you don't have to write any code. All you need to do is set up the integration and specify which data you want to sync. HubSpot will take care of the rest!
One of the main advantages of data sync is that it replaces the need for CSV files. CSV files are often used to import data into HubSpot, but they can be problematic. For one, maintaining data integrity is difficult with CSV files. Oftentimes, the data structure can change when uploading the CSV file to HubSpot, not to mention that only provides a snapshot of data at a given moment.
With custom code actions, you can replicate the functionality of third-party systems into HubSpot. Example use cases of custom code actions that can be used in workflows include:
Webhooks allow HubSpot to connect to other systems and gather data in real-time, even if information has changed or been updated. This allows for you to keep your tech stack up-to-date, without having to complete continuous requests.
Custom integrations allow you to connect HubSpot with any other third-party tool that you use, giving you the ability to send and receive data between the two platforms.
This can be extremely useful if you need to connect data from multiple sources into one central location, or if you want to automate processes that are impossible with native integrations.
When choosing an integration approach, it is best practice to consult a HubSpot Partner who will be able to share information based on their experience in your industry and with those integrations.
That being said, there are a few questions that will help you determine which integration approach - Data Sync, Custom Code Actions, Webhooks, Custom Integrations - your organisation should take.