If you're thinking about taking the plunge with a CRM system, HubSpot is a powerful and intuitive tool that offers a free version to get started. You'll have access to things like basic email integrations, forms, email marketing, and conversational marketing.
Given you're reading this blog post, it's probably safe to assume you're considering using HubSpot for your marketing, sales, service, or operations team. Or are looking to go all in and get HubSpot for every team.
Each HubSpot Hub (Marketing, Sales, Service, operations and CMS) has three payment plans from Starter up to Enterprise. Starter begins at £38 per month, or £454 per year.
It's a big choice, and not an easy one. There are a lot of options, pricing models and combinations of the different hubs you can choose from depending on your needs and - obviously - budget.
As an Elite HubSpot Partner, HubSpot pricing is something we deal with all the time.
Keep reading to run through some basic HubSpot pricing models, help you work out how much HubSpot costs based on what you might use it for, and also offer a few bits of advice on whether you should use it at all.
As we mentioned above, HubSpot has four main Hubs that they offer. Each Hub is designed to work in conjunction with the others to create a fully automated marketing, sales and service function-but you can also buy them individually if you want to.
It might be that you already have some software that you use to do some of this work already, you might only have a need for one HubSpot Hub, or a combination of two.
We've had prospects and customers come to us with all kinds of needs, whether it's just some help getting their inbound marketing automation underway and growing website traffic, to those looking to help sales teams nurture and close deals to others who needed everything.
Each Hub has three paid for tiers (Starter, Professional & Enterprise) and as you'd expect, moving up through the tiers gives you access to more sophisticated features and functions.
But before we get into the paid options of HubSpot pricing, let's start with HubSpot's free options.
HubSpot's free CRM acts as a database for your contacts so you can store and keep track of your contacts, companies and deals coming through as a result of your inbound marketing campaigns.
As a quick side note, if you decide to implement a CRM into your business, we've put this real life guide to CRM implementation success together to help you.
HubSpot's free CRM gives you access to features that let you:
While it's perfectly possible to achieve some success using HubSpot's free CRM tools (we've started many clients using 'Freemium' options) you will likely hit a point when you need to upgrade to a paid option.
HubSpot's Pricing for Marketing Hub ranges from £38 per month for Starter up to Enterprise starting at about £2,600 per month.
Going with Starter gives you access to all the free CRM tools as well as giving you some extra limited landing page features, allows you to do some ad retargeting and deal with multiple currencies (useful if you're a business doing deals overseas).
But if you're serious about upping your Inbound Marketing game then move up to the professional and enterprise level.
Moving up to these levels allows you to create your blog directly in HubSpot as well as giving you access to the SEO and content strategy tool, which lets you organise your topic clusters and build pillar pages easier (as well as access CTAs to encourage more conversions).
You can also connect your social media accounts to HubSpot (50 accounts for Professional and 300 for Enterprise) enabling you to schedule and measure posts.
We've also put together an introduction to HubSpot's CMS from a front-end developer perspective to give you an idea how easy it is to get things up and running.
HubSpot's Sales hub ranges in price from £42 a month for Starter up to Enterprise beginning at about £990 per month.
Like the Marketing Hub, Sales Hub starter gives you access to free CRM platform features while upgrading some features and giving you access to new ones.
All paid for options give your sales team access to 1,000 email templates, snippets and documents as well as 1,000 personal & team meeting links.
Where Professional and Enterprise begin to stand out is on the reporting side of things, as well as deal management.
Professional for instance allows you create 2 dashboards which can carry 10 reports each (either custom or 'out-of-the-box') as opposed to a single dashboard and out-of-the-box only reports in Free and Starter.
Enterprise takes it to a completely different level with 26 dashboards and 20 custom or standard reports per dashboard.
HubSpot Sales Hub Pro allows you to create 15 deal pipelines (Enterprise increases that to 50) while the workflows you can create ranges from 300 in Pro to 1,000 in Enterprise.
A full run-down of features per Hub tier is available here.
Finally this brings us onto HubSpot's Pricing for its Service Hub, which ranges from roughly £34 a month for Starter up to a start of £990 for Enterprise.
The main differences in the Service Hub pricing comes in the number of ticket pipelines you can create, and the automated workflows you create to manage them.
With Starter you get access to two ticket pipelines, increasing to 15 in Professional and 50 in Enterprise while Professional allows you to create 300 workflows, increasing to 1,000 in Enterprise.
Again, a full breakdown of HubSpot Pricing for Service Hub is available here.
One key thing to keep in mind when it comes to these different HubSpot Pricing models is understanding how many seats you need to buy for your team (Starter has a minimum of one user, moving to 10 as a minimum in Enterprise).
Also bear in mind how many contacts will be moving through the CRM, as misjudging this number could lead to you paying more than you originally planned.
Operations Hub starts at £37/mo for starter, £590/mo for professional, and £1,640/mo for enterprise plans.
Obviously, this is a significant price jump, so what can you achieve on each hub? And why might you choose one plan over the other?
The starter plan offers the ability to sync data from external applications in your tech stalk to your CRM. Data Sync enables the data across all your applications to offer a single source of truth, not just directly within HubSpot.
The main differentiator of the professional plan is programmable automation and automation of quality data. Here, you can execute code directly within HubSpot workflows. Within programmable automation, you can create custom-code in both workflows and chat flows, alongside webhooks. With respect to automated data quality, maintaining a clean database in automated.
CMS Hub is the latest addition to the HubSpot Hub family. This is the only one of the four Hubs that is only available at the Professional and Enterprise levels, priced at £221 to £745 per month respectively.
This Hub is in place to allow marketers and developers to work together to build a data-driven website. You'll be able to include customer data in the appropriate places on your website, optimise with tactful experiments, schedule page go-live at the ideal time, and craft consistent messaging and content that leads to business growth.
Take a closer look at the CMS Hub pricing here.
We imagine that if you're still reading, is obviously a lot to consider when it comes to whether to use HubSpot and examining HubSpot pricing, and that doesn't even answer the question - should you use HubSpot at all for your marketing and sales.
If you're not sure, watch this video where we compare HubSpot vs Marketo.
Ultimately it comes down to a couple of key factors about your organisation:
1. What are you looking to achieve?
2. How are you looking to grow and scale successfully?
3. What does your budget allow you to follow?