How much does HubSpot cost?
You can start with some free CRM and Marketing tools which gives you access to some basic email integrations, forms, email marketing and conversational marketing.
Each hub (marketing, sales and service) has three payment plans from Starter up to Enterprise. Starter begins at about £42 (except the service hub which is a bit cheaper).
Given you’re reading this we’ll start off by assuming you’re considering using HubSpot for your marketing, sales or service team. Or are looking to go all in and get HubSpot for every team.
It’s a big choice, and not an easy one. There are a lot of options, pricing models and combinations of the different hubs you can choose from depending on your needs and - obviously - budget.
As a HubSpot Partner, HubSpot Pricing is something we deal with all the time.
In this blog we’ll run you through some basic HubSpot pricing models, help you work out how much HubSpot costs based on what you might use it for, and also offer a few bits of advice on whether you should use it at all.
HubSpot pricing by hub and tier
As we mentioned above, HubSpot has a marketing, sales and service hub. Each hub is designed to work in conjunction with the other to create a fully automated marketing, sales and service function - but you can buy them individually if you want to.
In terms of what each hub does, this is how HubSpot describes them:
- Marketing Hub: “Marketing software to help you grow traffic, convert more visitors and run complete inbound marketing campaigns at scale.”
- Sales Hub: “Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close deals faster.”
- Service Hub: “Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.”
All sounds great right. Now it might be that you already have some software which you use to do some of this work already, you might only have a need for one hub, or a combination of two.
We’ve had prospects and customers come to us with all kinds of needs, whether it’s just some help getting their inbound marketing automation underway and growing website traffic, to those looking to help sales teams nurture and close deals to others who needed everything.
Each hub has three paid for tiers (Starter, Professional & Enterprise) and as you’d expect, moving up through the tiers gives you access to more sophisticated features and functions.
But before we get into the paid options of HubSpot pricing, let’s start with HubSpot’s free options.
That’s right - you can use HubSpot for free if you want to.
Free HubSpot CRM
HubSpot’s free CRM acts as a database for your contacts so you can store and keep track of your contacts, companies and deals coming through as a result of your inbound marketing campaigns.
As a quick side note, if you decide to implement a CRM into your business, we’ve put this real life guide to CRM implementation success together to help you
HubSpot’s free CRM gives you access to features that let you create forms to capture prospect information and use live chat on your website with their chatbot builder. It also gives you the capability to do bulk email marketing and HubSpot’s reporting dashboard lets you keep track of the impact of your activity.
While it’s perfectly possible to achieve some success using HubSpot’s free CRM tools (we’ve started many clients using ‘Freemium’ options) you will likely hit a point when you need to upgrade to a paid option.
HubSpot’s Pricing for Marketing Hub ranges from £42 for Starter up to Enterprise starting at about £2,600.
Going with Starter gives you access to all the free CRM tools as well as giving you some extra limited landing page features, allows you to do some ad retargeting and deal with multiple currencies (useful if you’re a business doing deals overseas).
But if you’re serious about upping your Inbound Marketing game then moving up to the professional and enterprise level.
Moving up to these levels allows you to create your blog directly in HubSpot as well as giving you access to the SEO and content strategy tool, which lets you organise your topic clusters and build pillar pages easier (as well as access CTAs to encourage more conversions).
You can also connect your social media accounts to HubSpot (50 accounts for Professional and 300 for Enterprise) enabling you to schedule and measure posts.
For a full, detailed, guide on all the features you can get as you move through the HubSpot pricing, click here
We’ve also put together an introduction to HubSpot’s CMS from a front-end developer perspective to give you an idea how easy it is to get things up and running.
HubSpot's Sales hub ranges in price from £42 a month for Starter up to Enterprise beginning at about £990.
Like with Marketing Hub, Sales Hub Starter gives you access to the free CRM features while upgrading some features and giving you access to new ones.
All paid for options give your sales team access to 1,000 email templates, snippets and documents as well as 1,000 personal & team meeting links.
Where Professional and Enterprise begin to stand out is on the reporting side of things, as well as deal management.
Professional for instance allows you create 2 dashboards which can carry 10 reports each (either custom or ‘out-of-the-box’) as opposed to a single dashboard and out-of-the-box only reports in Free and Starter.
Enterprise takes it to a completely different level with 26 dashboards and 20 custom or standard reports per dashboard.
HubSpot Sales Hub Pro allows you to create 15 deal pipelines (Enterprise increases that to 50) while the workflows you can create ranges from 300 in Pro to 1,000 in Enterprise.
A full run-down of features per Hub tier is available here
Finally this brings us onto HubSpot’s Pricing for its Service Hub, which ranges from roughly £34 a month for Starter up to a start of £990 for Enterprise.
The main differences in the Service Hub Pricing comes in the number of ticket pipelines you can create, and the automated workflows you create to manage them.
With Starter you get access to two ticket pipelines, increasing to 15 in Professional and 50 in Enterprise while Professional allows you to create 300 workflows, increasing to 1,000 in Enterprise.
Again, a full breakdown of HubSpot Pricing for Service Hub is available here.
One key thing to keep in mind when it comes to these different HubSpot Pricing models is understanding how many seats you need to buy for your team (Starter has a minimum of one user, moving to 10 as a minimum in Enterprise).
Also bear in mind how many contacts will be moving through the CRM, as misjudging this number could lead to you paying more than you originally planned.
There is obviously a lot to consider when it comes to whether to use HubSpot and examining HubSpot pricing, and that doesn’t even answer the question - should you use HubSpot at all for your marketing and sales.
If you’re not sure, watch this video where we compare HubSpot vs Marketo.
Ultimately it comes down to a couple of key factors about your organisation:
1 - What are you looking to achieve
2 - How are you looking to grow and scale successfully
3 - What can you actually afford
In light of the ongoing corona crisis, HubSpot has offered a number of reductions and limit removals within their offering.
We’ve got more details in this blog about how you can grow with HubSpot and how they’re helping
We recently hosted a webinar with HubSpot discussing how you can easily make the switch to online and remote business.
Watch the recording below.