Being a HubSpot diamond partner agency has its perks… one of them is having the chance to go to HubSpot’s Inbound conference in Boston. Inbound is a great opportunity to find out the juicy insights and updates before they go out to the wider world but also to learn things about HubSpot and inbound marketing that you didn’t know before.
Although it’s a fun week eating all the American food, hanging out with your colleagues and getting to know them a little better over a beer or two, you are there for the learning.
As I’m sure you’re aware… this year it’s had to change due to the current pandemic. But that doesn’t mean we can’t attend virtually, most of us have been experiencing work digitally for the past few months anyway, so I thought we’d share why you should still attend Inbound 2020.
What’s changed about Inbound 2020
Besides the obvious of Inbound 2020 being online, many of this year’s sessions will be a combination of pre-recorded and live content. Some of the session types you can attend this year include Spotlights, Education Sessions, Ask Me Anythings, HubSpot Case Studies and Meetups.
Spotlight: sessions feature big names giving inspirational addresses. They’re 30 minutes long and will be a mix of live and pre-recorded.
Education sessions: the cornerstone of INBOUND. They help attendees expand their knowledge of marketing, sales and customer success topics and provide actionable insights viewers can implement into their day-to-day work. These will be 30-minute pre-recorded lessons followed by 25-min live Q&A.
Ask Me Anythings: offer an opportunity to get your questions answered by industry experts. These are live 30-minute Q&As covering topics ranging from SEO to sales strategy to branding to A/B testing
Audio-only content: in between the live sessions and on-demand video talks, INBOUND attendees can take a break from screen-time with audio-only content.
Meetup sessions: making sure the networking opportunities aren’t going away just because the event is happening digitally.
Which speakers to look out for
Scott Belsky - “It’s not about ideas. It’s about making ideas happen.”
Scott Belsky is Adobe's Chief Product Officer and Executive VP of the Creative Cloud. Scott's primary focus is making Creative Cloud a creativity platform for all. As CPO and VP of Creative Cloud, Scott leads product management and engineering for products and services, Adobe Spark, and Behance, Adobe’s community of 10 million creatives. Scott also oversees Adobe’s Design team, which is responsible for experience design across all Adobe products.
Scott is also the author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality(2010) and The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture(2018).
Sandy Carter - “You fall in love with an idea, you give it everything. And then you realize you were wrong, and you have to be ready to pick yourself up and fall in love with the next idea”
As a leading voice for women in technology and business, Sandy Carter is known for her influential vision on what it takes to successfully lead an innovative company. As the Vice President of Public Sector Partners and Programs, she’s responsible for propelling next-generation innovative partnerships at Amazon Web Services.
Sandy is also the Chairman of the Board of Girls in Tech, and an adjunct professor at Carnegie Mellon University Silicon Valley. Last year, Girls in Tech had over 125K women participate in their “Hacking for Humanity” initiative, and trained over 90K women globally on coding through boot camps, and workshops.
Bob Iger - “Don’t be in the business of playing it safe. Be in the business of creating possibilities for greatness.”
Over his 15 years at the helm, Bob Iger built Disney into one of the world’s most admired media and entertainment companies. Widely respected for his strategic vision and business acumen, he has overseen a period of historic expansion and growth internationally for the company. Iger’s 2019 memoir of leadership and success, the #1 New York Times Bestseller "The Ride of a Lifetime," has inspired millions to be fearless and confident as they navigate life’s challenges.
Mr. Iger has been named one of the “World’s Most Powerful People” by Forbes magazine (2018); one of the “Top Gun CEOs” by Forbes magazine (2009); one of Fortune magazine's “25 Most Powerful People in Business” (2006, 2007); one of the “Best CEOs” by Institutional Investor magazine (2008, 2009, 2010, 2011); MarketWatch CEO of the Year (2006); and “CEO of the Year” by Chief Executive (2014).
Dulce Sloan - “You know, a lot of times people don’t hear from women who look like me. I want for people to see me as an actual person as opposed to a caricature.”
Dulcé Sloan is one of the sharpest, fastest rising voices in comedy. A correspondent on The Daily Show with Trevor Noah since 2017, Dulcé's segments have garnered millions of views. Dulcé offers a fresh and honest perspective that speaks truth to power and eviscerates the status quo.
Fortune Feimster - “I'm in a place of a lot of hope for what's next. I see something great, but I'm not quite there.”
With her first one-hour special, SWEET & SALTY, now streaming on Netflix, Fortune Feimster is defining comedy on her own terms. Her not-so-common life experiences translates her storytelling into some of the most relatable, down-to-earth, and hilarious comedy for viewers.
If you need any help getting started with inbound marketing check out our guide.