Getting personal with inbound marketing for recruitment agencies

4 minutes read
Charlotte - 10.05.2022
Getting personal with inbound marketing for recruitment agencies

inbound marketing for recruitment agencies relies on creative relationship building and effective lead management. It can be tough to perfect. Not just for recruitment agencies, but for everybody on the recruitment spectrum. That doesn’t just go for agents but for those looking to be recruited, people desperate to make their next move, people looking to hire and everybody in between. 

Anyone who’s ever hired staff knows what a headache finding the right people can be and the steps involved to find people who don’t just fit into the business and its philosophy, but who they want to retain in the long-term. 


What does inbound marketing for recruitment agencies look like?

Using Hubspot for recruitment agencies helps your organisation adopt inbound Marketing. But like everything else, there is no one-size-fits-all approach. So, here are some ways you can use inbound marketing:

  1. Create blog posts that offer value are of high-quality
  2. Create gated forms of content (videos, e-books, templates)
  3. Nurture the candidate in an email cadence
  4. Nurture the client in an email cadence
  5. Message candidates and clients on LinkedIn via inmail
  6. Build a social media presence

All of that was quite high-level. The key is to ensure you incorporate creativity, personality, and value into your strategy. Continue reading to learn more ways to create and deliver a bespoke inbound marketing strategy.


Inbound can improve the quality of your prospects

We’re firm in the belief (and we know from our own experiences) that inbound marketing for recruitment is not just a great way for businesses to attract the cream of the crop on a personal and professional level.

Inbound marketing for recruitment when done in the right way can also be a hugely beneficial, cost-effective and time-saving process for recruitment agencies who need to target the right prospects for the brands they want to supply fresh talent to.

One of the largest gripes that businesses have is the feeling that recruitment agencies are a waste of time; that they struggle to really understand the company and waste crucial time by introducing them to people who simply aren’t up to the job.

Recruitment gif

So, how can inbound marketing for recruitment help?

From our experiences too, we’re convinced that a lot of the negativity surrounding the recruitment industry comes from firms who still rely on cold calling and other disruptive ways of getting the attention of potential clients.

Inbound can help you attract amazing talent

We believe the solution is to completely ditch the outbound model and move to an inclusive inbound marketing for recruitment philosophy that attracts leads naturally, especially if you’re an agency looking to grow. 

Inbound marketing can be a crucial way to naturally and transparently attract the most qualified candidates as well as build strong relationships with potential brands you can introduce those prospects to.

As we’ve mentioned, inbound marketing for recruitment is an incredibly personal thing. It’s also an emotional one, too; if you build a strong, creative and bespoke inbound marketing strategy that focuses on building relationships and keeping them through a variety of channels such as social, email and with the right content then that can help to attract high-quality leads in totally natural ways.

Use automated workflows to manage the recruitment process

Our tool of choice is the market-leading inbound platform HubSpot, with its CRM able to better manage the recruitment process and set up automated workflows to target the right candidates at the right times.

Its automation abilities also help to send information to candidates and partners at set times to keep them updated about your agency’s movements, the types of roles and the quality of prospects available, keeping recruitment agents at the forefront of people’s minds.

Nurturing candidates who are the right fit

Lead nurturing is one of the best ways to turn the heads of potential-but-passive prospects when inbound marketing for recruitment.

If you’re a specialist agency looking at candidates in certain fields then you have to research them in an incredibly deep manner to target them on the right channels.

Creating personas and digging deep into your market, where it spends its time online, its likes, dislikes, ambitions, goals and more are all essential to getting to know them and engaging with them in the long-term.

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