The recruitment industry can leverage HubSpot's growth stack to convert more candidates and clients while establishing credibility. This can be achieved by:
Move beyond traditional sourcing methods. Start improving organic candidate and client generation when you have a complete view and can share educational content through personalised distribution methods.
Establish credibility and Increase engagement rates. Create a strategy using the HubSpot tools to power your team with a pipeline of candidates and clients that are interested in moving forward with a recruitment agency.
Build authentic relationships with your candidates and clients. Lists can be automatically populated to map candidates and clients according to specific criteria. Segmentation buys back time for your team and ensures you reach out at the right moment.
HubSpot offers extensive integrations and APIs that ensure you can create a unified view of your candidates and clients directly in your CRM. As a result, you can deliver multi-channel experiences and track journeys, all from one unified platform.
Excessive outbound, poor candidate matches, and a limited client base can dilute your credibility as a recruitment agency.
You need to attract hard-to-find candidates and clients, engage with them at scale, and delight each one at a personal level.
Generating quality website traffic means shifting your content strategy from company content to high-value content for candidates and clients. You don’t want any lead coming to your website - you want traffic that is more likely to convert to candidates & clients. From there, recruitment agencies can leverage HubSpot to keep the conversation going and form relationships.
Messy data and manual list maintenance impact the value you can offer to candidates and clients.
To harness the power of your website traffic, content must tailored to unique audience groups. But, in order to accomplish this, you first need a clean database where lists are updated themselves automatically.
With HubSpot, you can leverage automation to maintain an up-to-date database. This allows you to personalise communication at scale and serve content your audience wants to read, when they want it.
Phaidon International needed an advanced CRM and data structure that could provide accurate and actionable data.
Phaidon International worked closely with us to optimise HubSpot and connect the CRM platform to Mercury. This helped facilitate growth by giving the company clarity on its data and processes as well as automating repetitive tasks.
The Flywheel framework helps recruitment agencies focus on candidates' and clients' journeys, turning them into new applicants and customers and having them become brand champions for your agency. Done right, you can improve the quality and quantity of your pipeline, reduce costs, and build a strong brand.
The attract phase focuses on attracting high-quality talent and clients. Here, you must earn attention through content marketing, conversion rate optimisation, SEO, and more.
Enable candidates and clients to engage with your recruitment agency on their preferred timeline and communication channel. You should be nurturing relationships and sharing valuable content at the right time and place.
Capture feedback, offer support and empower your candidates and clients to successfully reach their goals and improve their KPIs.