Recruitment bashing on LinkedIn is becoming more and more common, and I for one am bored of reading the same posts. So how can a recruiter stand out from the crowd and be seen as a relationship builder and an asset to an organisation? Little clue – [...]
Picture the scene - you’re running the financial services marketing strategy for your brand. You’re creating content to help drive your SEO, and of course you want to rank as highly as possible. So you’re firing out blogs faster than Aldi checkout [...]
At last year’s Inbound conference in Boston, I attended a session led by Iliyana Stareva, who introduced me to the concept of inbound PR. Less than a year later, an after work meeting in Manchester led me to discover the newly-developed Public [...]
Here's why I believe in inbound marketing for recruitment. In my opinion, most recruitment agencies face the risk of turning into sheep. Following each other around the usual channels…LinkedIn, job boards and direct approaches. But how long is this [...]
They say time flies when you’re having fun, right? Well, last week went by in a flash. Which can only mean one thing – I’ve had the best first week joining the inbound marketing agency, Six & Flow.
At the risk of sounding a little wanky, understanding your audience is the key to success when it comes to inbound lead generation.
Inbound marketing for recruitment can be tough to perfect. Not just for recruitment agencies, but everybody on the recruitment spectrum. It’s a hugely personal sector that relies on creative relationship building and effective lead management. That [...]
Running an inbound marketing campaign is a little like gardening. You plant seeds in fertile soil, and then have to water, prune and nurture them as tiny plants start to grow. In time, an inbound marketing campaign can be a mighty oak with strong [...]
Our Rose wrote a good piece the other day about her experiences working at an inbound marketing agency. She pointed out how ironic it was that a group of millennials were calling her a millennial, when she’s actually nothing of the sort.
In this blog, we'll cover a lot about how you can accelerate growth with a flexible inbound marketing strategy. But first, we need to get the most obvious argument for inbound out of the way first: changes to EU legislation.