guides and explainers

Below we have included our latest and greatest guides and explainers. Simply click the buttons below to learn more. 
 
ChatBot marketing guide

 

CHATBOT MARKETING

 

With the rapid rise in messenger apps like Whatsapp and Facebook, conversational marketing is key to successful business growth in 2018. 

Luckily, ChatBots can give you a scalable platform to increase lead volume and quality.

                                                                                 

In this guide you will get: 

ChatBot benefit analysis 

ChatBot script planning scripts

ChatBot integration toolkit  

GET YOUR FREE GUIDE TO CHATBOT BEST PRACTICES

Sales and marketing after GDPR guide

 

SALES AND MARKETING POST GDPR

 

The General Data Protection Regulation (GDPR) initiative will change the way the world collects consumer data.

People will hold more power over how their data is collected, stored and used, and companies will have to be more transparent about how they manage client data. 

 

In this guide you will get: 

A full review of GDPR laws

Recommendations for GDPR marketing

GDPR compliance checklist

GET YOUR FREE GUIDE TO MARKETING AFTER GDPR

Account-based marketing guide

 

  ACCOUNT BASED MARKETING 

 

'Whale hunting' with Account Based Marketing (ABM) can position your brand in front of the decision makers of those 'top tier' clients you find it difficult to reach.

It's a way of aligning your sales and marketing teams to identify and appeal to those ideal clients.

 

In this guide you will get: 

ABM persona development tools

DMU mapping templates

Full funnel marketing templates

GET YOUR FREE GUIDE TO GROWTH DRIVEN DESIGN

Inbound lead generation guide

INBOUND LEAD GENERATION

 

Brands that perfect their inbound lead generation strategy can see falling marketing costs, better quality leads, greater client engagement and other benefits that outbound simply can’t provide.

 

In this guide you will get 

Tips on effective inbound lead generation

Framework for inbound lead optimisation

Common errors to avoid with lead genration

 

GET YOUR FREE GUIDE TO INBOUND LEAD GENERATION

Inbound marketing agency guide

INBOUND MARKETING AGENCY

 

Here's a little secret: we love inbound. It's more cost-effective than buying data lists, friendlier than cold-calling prospects, and hands down the best way to introduce leads to your brand.

 

In this guide you will get 

What to look for in an inbound agency

Recommendations for measuring results

Best practices for using an inbound agency

 

GUIDE TO WORKING WITH AN INBOUND AGENCY
Growth Driven Design guide

GROWTH DRIVEN DESIGN

 

The HubSpot CMS is a powerful way to integrate marketing and sales activity with your website. With personalisation, full funnel reporting and ease of use, it's become the perfect tool.

 

In this guide you will get 

A full review of Growth Driven Design

Process outlines

An effective GDD checklist

 

GET YOUR FREE GUIDE TO GROWTH DRIVEN DESIGN

case studies

 
 
Sometimes you have to step back and look at what you have acomplished. Excuse the shameless self promotion, but we've managed some pretty impressive wins these last few years! Below is a selection we hope you'll enjoy.
  
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CRM IMPLEMENTATION CASE STUDY

 - 60% improvement in time efficiency -

 

CRM implementations are a tricky process. This case study outlines how we implemented a successful CRM for a large investment company.

 

READ OUR CRM IMPLEMENTATION CASE STUDY 

 

CHATBOT CASE STUDY

 

CHATBOT CASE STUDY

 - 45% uplift in lead conversion rates -

 

We have seen some amazing results using chatbots for a major art gallery. We reduced sale completion time and increased sales volume too. 

 

READ OUR CHATBOT CASE STUDY 

ABM CASE STUDY

 

ABM CASE STUDY

- 29% customer acquisition rate in 3 months - 

 

Account based marketing is changing how companies are targeting those hard to win clients. It's fishing with a spear instead of a net.

 

READ OUR ACCOUNT BASED MARKETING CASE STUDY