Money in, money out. This has always been the central tenet of SaaS marketing, and always will be. However, the ways in which SaaS companies are valuing their services and offering value to their customers are changing fast. Here's everything you [...]
SaaS marketing shares the same challenge as every other industry sector - generating and retaining a happy customer base. We all know it’s more efficient to retain an existing customer than to acquire a new one, but all too often, start-ups don’t [...]
Chatbots can complement your website and social media presence, conducting scripted conversations to solve common problems and spark new relationships. But how on earth should you go about scripting them?
Here at Six & Flow, we’re big fans of chatbots and conversational marketing. We’re convinced it makes a lot of sense to bring the sales and marketing process more in line with the human conversations we have every day on apps like WhatsApp and [...]
Wondering why brands of all shapes and sizes are desperate after a conversational marketing strategy? Don't worry, we've got your back. Read on to discover the reasons behind this explosion in popularity. Business communications have never been so [...]
In many ways, it’s strange how the rise of conversational and ChatBot marketing has happened at more or less the same time as the rise of voice assistants like Alexa and Siri. While both signpost a future where AI is at the centre of our digital [...]
One of the things I’ve been doing in my first month at Six & Flow is getting to know some of our clients in the B2B tech space. Content and inbound marketing for tech companies has been my area of focus for around five years now, so it’s been fun - [...]
I've mentioned previously how the role of an inbound strategist in an inbound marketing agency can be difficult to pin down. In retrospect, this may have sounded a tiny bit self-important, or like an effort to hide the fact I do nothing all day. [...]
Hi there! My name is Duncan Fenn and, as of last week, I’m the new inbound strategist here at Six & Flow. As such, it’s been a busy few days for me finding out as much as possible about the business, about the way we work, about our clients and [...]
