Here at Six & Flow, we’re big fans of chatbots and conversational marketing. We’re convinced it makes a lot of sense to bring the sales and marketing process more in line with the human conversations we have every day on apps like WhatsApp and [...]
Are you feeling perplexed about the benefits of live chat for business? If your brand has survived for this long on good old-fashioned emails and phone calls, why rock the boat?
Wondering why brands of all shapes and sizes are desperate after a conversational marketing strategy? Don't worry, we've got your back. Read on to discover the reasons behind this explosion in popularity. Business communications have never been so [...]
It's time to bring your sales and marketing strategy into the human age. The way we communicate with each other has changed, and our expectations from communications have changed. So why would we keep approaching prospects in the same way as we [...]
Interested in conversational marketing, but concerned about coming across all robotic? Let Drift help your business reach out to leads and nurture conversations, all without losing your human touch!
As the first Drift partner in the UK, it's not a big surprise we're huge fans of conversational marketing. However, the facts back us up too.
For many B2B businesses today, a great conversational marketing strategy is less of a nice-to-have and more of an essential. That doesn't always make it any easier to justify the costs to your board, though. Don't worry - we've pulled together four [...]
It can be tough being in sales. Research by HubSpot suggests that salespeople are a confident bunch, with as few as 17% believing they’re pushy. Half of prospects disagree though, with 50% saying the ones they encounter can be a bit too ‘proactive’ [...]
On May 25th, GDPR hits. Whilst everyone thinks this will simply mean less emails for those organisations that are employing paid media, there will be a more significant impact. Read on to discover how conversational marketing could prove to be your [...]
Think about the last time you bought something. Not your lunch, but something that was a considered purchase. What was the sales process like? Why did you make that purchase decision? What drove you to buy? Was it the product or was it the sales [...]