Interested in conversational marketing, but concerned about coming across all robotic? Let Drift help your business reach out to leads and nurture conversations, all without losing your human touch!
As the first Drift partner in the UK, it's not a big surprise we're huge fans of conversational marketing. However, the facts back us up too.
For many B2B businesses today, a great conversational marketing strategy is less of a nice-to-have and more of an essential. That doesn't always make it any easier to justify the costs to your board, though. Don't worry - we've pulled together four [...]
It can be tough being in sales. Research by HubSpot suggests that salespeople are a confident bunch, with as few as 17% believing they’re pushy. Half of prospects disagree though, with 50% saying the ones they encounter can be a bit too ‘proactive’ [...]
On May 25th, GDPR hits. Whilst everyone thinks this will simply mean less emails for those organisations that are employing paid media, there will be a more significant impact. Read on to discover how conversational marketing could prove to be your [...]
Think about the last time you bought something. Not your lunch, but something that was a considered purchase. What was the sales process like? Why did you make that purchase decision? What drove you to buy? Was it the product or was it the sales [...]
By this point, you probably know all about the growing role of conversational marketing platforms within the digital marketing mix in 2018. Now, we want look at how your paid media efforts can integrate with your conversational marketing strategy to [...]
Britain’s all about helping each other out. While some of us may be focusing on the future of our manufacturing industry post-Brexit, they may not know that our economy is in fact driven by the professional services sector.
Do you know how important it is to open the lines of communication with your leads as soon as possible? According to research found in the 2017 State of Conversational Marketing Report, responding within the first five minutes of a lead reaching out [...]