Inbound Marketing Blog

September 5, 2018 by John

Interested in conversational marketing, but concerned about coming across all robotic? Let Drift help your business reach out to leads and nurture conversations, all without losing your human touch!

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Drift Drift marketing Conversational marketing

June 7, 2018 by Rich

As the first Drift partner in the UK, it's not a big surprise we're huge fans of conversational marketing. However, the facts back us up too. 

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Conversational marketing

June 5, 2018 by Alice

For many B2B businesses today, a great conversational marketing strategy is less of a nice-to-have and more of an essential. That doesn't always make it any easier to justify the costs to your board, though. Don't worry - we've pulled together four [...]

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Conversational marketing

May 24, 2018 by John

It can be tough being in sales. Research by HubSpot suggests that salespeople are a confident bunch, with as few as 17% believing they’re pushy. Half of prospects disagree though, with 50% saying the ones they encounter can be a bit too ‘proactive’ [...]

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Conversational marketing sales enablement

May 22, 2018 by Adam

On May 25th, GDPR hits. Whilst everyone thinks this will simply mean less emails for those organisations that are employing paid media, there will be a more significant impact. Read on to discover how conversational marketing could prove to be your [...]

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Conversational marketing

May 4, 2018 by Rich

Think about the last time you bought something. Not your lunch, but something that was a considered purchase. What was the sales process like? Why did you make that purchase decision? What drove you to buy? Was it the product or was it the sales [...]

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Conversational marketing sales and marketing strategy

May 2, 2018 by Daryl

By this point, you probably know all about the growing role of conversational marketing platforms within the digital marketing mix in 2018. Now, we want look at how your paid media efforts can integrate with your conversational marketing strategy to [...]

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Conversational marketing Paid Media Paid Search ChatBots

April 30, 2018 by Rich

Britain’s all about helping each other out. While some of us may be focusing on the future of our manufacturing industry post-Brexit, they may not know that our economy is in fact driven by the professional services sector.

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Conversational marketing

April 27, 2018 by John

Could your sales and marketing teams be doing more to attract better B2B prospects for your business to work with?

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Conversational marketing

April 26, 2018 by John

Do you know how important it is to open the lines of communication with your leads as soon as possible? According to research found in the 2017 State of Conversational Marketing Report, responding within the first five minutes of a lead reaching out [...]

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Conversational marketing