Moneysupermarket is currently in the public eye for all the wrong reasons. The company faces a fine of £80,000 for sending 7 million marketing emails to people who expressly asked not to be contacted. That’s definitely not epic. So what can we learn [...]
You can’t force a consumer to buy things. Even if you could, why would you want to? Force is not the point of sales. This is where lead nurturing comes into play.