Blogs
How to balance brand positioning in your conversational strategy
6 minutes readBrand positioning is important. It's your voice, your values and how your business appears to the wo...
10 trends that are key to your social media strategy in 2020
6 minutes readWe all know how important your social media strategy is for your business nowadays. It's a crucial e...
Cracking the code to the human brain: What can marketers learn?
12 minutes readThe role of marketing is to capture attention, a job that’s becoming more difficult as the amount of...
Webinars vs Virtual Events: what's the difference?
5 minutes readI know what you're thinking. Not another piece of content on webinars.
Building trust with content marketing
6 minutes readTrust is essential in everyday life, each decision we make requires a leap of faith in hope we aren’...
Could ABM be the answer to marketing and sales alignment?
6 minutes readLiam and Noel.
The power of trust
5 minutes readAs humans we’ve a natural inclination to distrust people. We’re born with an intuitive system alerti...
Tech Stack Updates and Product Releases - 24th July
3 minutes readWhen we all shifted to WFH in March, sales emails ramped up by 59% from pre-COVID levels and respons...
Why you still need buyer personas and how to create them
5 minutes readWhat are buyer personas? Buyer personas are a semi-fictional representation of your ideal customer b...
How B2B video marketing can grow your business in 2020
6 minutes readLet's be honest. 2020 hasn't gone even close to how we thought it would and with the challenges stil...
Improve your video sales & marketing in 5 easy steps
6 minutes read89% of video marketers say video gives them a good ROI. 83% say it helps them with lead generation. ...
How to start using video for sales, marketing & service
4 minutes readWe all love consuming video content, so producing your own is a no-brainer really.
Can customer service help drive content creation?
3 minutes readIf you're going to be successful with content marketing you need to be consistent with it.
How much is poor customer service really costing you?
5 minutes readBusinesses in the UK lose roughly £37bn a year because of bad customer service, according to a repor...
What is a Net Promoter Score and how do you use it?
4 minutes readA Net Promoter Score (NPS) is a key business performance metric from 0 to 10, which can be used to p...
Our favourite features in HubSpot Service Hub
4 minutes readWe all know how useful HubSpot is for our marketing and sales.
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