Blogs
How to evolve from reactive to proactive service management
6 minutes readIt was 9 am on a Monday morning, and the customer service queue was already jammed. Joe, the first p...
Solving for the customers in RevOps
3 minutes readAt its core, RevOps is about aligning your go-to-market teams around single goals and targets, conne...
Building your people, processes and technology for growth
3 minutes readA business formulated with a RevOps structure will be optimised, efficient and built for success. No...
Having customers at the centre of your story
2 minutes readDuring our Humans Come First summit, we had the pleasure of welcoming Julie Hogan, VP of Customer Ex...
Customer retention vs customer acquisition
3 minutes readMany businesses spend a lot of time and money trying to find new customers. But what about the custo...
The power of personalised videos
5 minutes readDid you know that companies that deliver great buying experiences grow twice as fast as companies th...
Why we should be focussing on brand building in 2020
7 minutes readWhat does 'brand' mean to you? The term often means different things to different people and whether...
What role does your audience play in your brand storytelling?
5 minutes readWhether you're more at home with Fight Club than Breakfast Club, chances are they've more in common ...
Content marketing for a new era
5 minutes readWe’ve all been in ‘research mode’, browsing company websites or industry blogs to understand a littl...
Building trust with content marketing
6 minutes readTrust is essential in everyday life, each decision we make requires a leap of faith in hope we aren’...
The power of trust
5 minutes readAs humans we’ve a natural inclination to distrust people. We’re born with an intuitive system alerti...
Can customer service help drive content creation?
3 minutes readIf you're going to be successful with content marketing you need to be consistent with it.
How much is poor customer service really costing you?
5 minutes readBusinesses in the UK lose roughly £37bn a year because of bad customer service, according to a rep...
What is a Net Promoter Score and how do you use it?
4 minutes readA Net Promoter Score (NPS) is a key business performance metric from 0 to 10, which can be used to...
Our favourite features in HubSpot Service Hub
4 minutes readWe all know how useful HubSpot is for our marketing and sales.
Customer service strategy KPIs you should focus on
5 minutes readWhenever we talk about marketing and sales it doesn’t take long before we start talking about Key ...
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