Blogs
Why you still need buyer personas and how to create them
5 minutes readWhat are buyer personas? Buyer personas are a semi-fictional representation of your ideal customer b...
Improve your video sales & marketing in 5 easy steps
7 minutes read89% of video marketers say video gives them a good ROI. 83% say it helps them with lead generation. ...
What is a Net Promoter Score and how do you use it?
4 minutes readA Net Promoter Score (NPS) is a key business performance metric from 0 to 10, which can be used to p...
How does account based marketing (ABM) work?
4 minutes readWhenever we describe account based marketing to a client or prospect, we always describe it as whale...
Relying on referrals for customer acquisition? You're screwed
4 minutes readWhy you need sales enablement content and outreach to build a healthy prospect pipeline Referrals ar...
4 top insider tips to growing your business
12 minutes readAs a marketing specialist, I've been leading Six & Flow's growth strategy team for several years...
The outcome of a Six & Flow workshop? Real world, strategic freedom
4 minutes readWe are huge advocates of workshops at Six & Flow, and we run them before any new client comes on...
Can you Build an Inbound Marketing Campaign for Tinder?
9 minutes readWhat does an inbound marketing campaign and Tinder have in common? Actually, more than you might thi...
What biddable media is and what it isn't
8 minutes readAt its most basic level, biddable media (whether paid search or paid social media) is the process of...
Make your account-based marketing campaign more delightful
5 minutes readPicture the scene - your business is ready to roll with its first account-based marketing campaign, ...
The more you know: How to inform your account-based marketing strategy
3 minutes readBehind every strong account-based marketing strategy, there is an even stronger research process. Wi...
Here's why your HubSpot email marketing isn't sending
7 minutes readHubSpot email marketing normally works like a dream, right? Lately though, we've been seeing some is...
Twitter Ads vs. Facebook Ads: Which Platform Should Your Brand Be On?
4 minutes readAs a new business, you may not have the resources to advertise across every medium, so how do you ch...
Account based marketing needs a human touch
3 minutes readAccount Based Marketing (ABM) is in the spotlight at the moment, but a lot of companies are forgetti...
Why we start with a workshop
4 minutes readIn a word…. Communication
Start small: account based marketing doesn't need to aim for the sun!
12 minutes readAccount based marketing (ABM for short) is a powerful way to break through the noise and hit the big...
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