Author Archives: Adam

Recent Posts

    October 25, 2018 by Adam

    We all grew up with stories told by our parents. As we get older, we still love stories and anecdotes, which is why storytelling is so popular as a content marketing strategy. But unless you learn how to develop buyer personas that really resonate [...]

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    Content Marketing Inbound Marketing

    October 15, 2018 by Adam

    Account based marketing (ABM for short) is a powerful way to break through the noise and hit the big hallmark clients. However, we have started to notice a different need across many of our B2B clients. Many of them sit in this strange place where [...]

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    Account Based Marketing

    September 25, 2018 by Adam

    A great inbound marketing strategy is far more than a collection of tweets, blogs, emails and ads. Each element should play a defined role and achieve measurable results contributing towards an overarching strategy. In other words, it's all about [...]

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    inbound marketing strategy

    May 22, 2018 by Adam

    On May 25th, GDPR hits. Whilst everyone thinks this will simply mean less emails for those organisations that are employing paid media, there will be a more significant impact. Read on to discover how conversational marketing could prove to be your [...]

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    Conversational marketing

    March 20, 2018 by Adam

    GDPR mania is in full swing. Everyone is beginning to realise that no matter what the size of their company, GDPR poses a significant issue (or a massive opportunity, depending on your point of view). But here's a new mystery for you. What's the [...]

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    GDPR ChatBots Conversational marketing

    February 6, 2018 by Adam

    Welcome to part 3 of Six & Flow’s series on Growth Driven Design (GDD). Here we look at creating a launchpad website, how a launchpad differs from a traditionally-built site, how important it is to launch as soon as possible and why data collection [...]

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    GDD

    January 25, 2018 by Adam

    “The ABM gold rush is on,” claimed market research giant Forrester back in late 2016. And it’s still true, just look around at all the B2B marketers taking to the strategy like bees to honey. But how much do you know about Account Based Marketing [...]

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    Account Based Marketing

    January 9, 2018 by Adam

        Chatbots represent an incredible marketing opportunity for your business. Not sure why? Don't worry, read on... A chatbot is a piece of software which complements your website and social media presence. It is designed to have scripted [...]

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    Inbound Marketing ChatBots

    November 14, 2017 by Adam

    Here's one significant reason why our clients love using chatbots for sales and marketing, and why this techology is moving into the digital space like wildfire.                                       Click for sound                          

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    Inbound leads Inbound lead generation ChatBots

    October 4, 2017 by Adam

    Sometimes you get a product which sells itself. However, a lot of the time you will have a product that only suits a fraction of the population. So how can online lead generation work when your product is niche and your target market is small?

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    Lead Generation Online Lead Generation Inbound lead generation