In the fifth of our Growth stories, we have Charlotte Pearce, CEO & founder of Inkpact. A company with the strap line of “be unforgettable”, Inkpact is on a mission to help businesses to be more human in their approach. We explore why that is and [...]
Starting from free and using incremental changes to deliver a 420% increase in customer acquisition... Six & Flow first became a HubSpot partner agency in 2015, and within three years we had climbed all the way to diamond tier. It’s fair to say [...]
Wondering why brands of all shapes and sizes are desperate after a conversational marketing strategy? Don't worry, we've got your back. Read on to discover the reasons behind this explosion in popularity. Business communications have never been so [...]
Account Based Marketing (ABM) is in the spotlight at the moment, but a lot of companies are forgetting that whilst ABM is a great strategy, it's key to remember that it’s all about people, not targets. As Maya Angelou once said: “People will forget [...]
In our third interview of the Grow North Podcast, we catchup with the energetic, customer centric, Bostonian, Julie Hogan, VP Customer Success at Drift.
It's time to bring your sales and marketing strategy into the human age. The way we communicate with each other has changed, and our expectations from communications have changed. So why would we keep approaching prospects in the same way as we [...]
Inbound marketing is the future - don't believe us? Rightly or wrongly, 'scam' and 'outbound marketing' are two words that are firmly aligned in many minds, and it's becoming seriously problematic. We've all heard a story about someone's granny [...]
What is inbound marketing, you may be asking? Well, here's the basic principle and theory.