So when I first started at Six & Flow I was charged with writing a blog a week for the first month, it’s something all new starters are encouraged to do, I love to write and was happy to do so. Reading back through those early blogs I see how far I [...]
Customer experience can feel like an absolute headache to tackle. Nobody wants to answer the phone for the umpteenth time. You especially don’t want to when you know it’s that one customer calling about something inane… like where they can’t find [...]
Sales and marketing after GDPR is still a bit of a headache for many companies. Whose data can you collect, how can you use it, where should you store it and what will happen if anything goes wrong? It’s a lot to think about, that’s for sure.
When I started at Six & Flow I was given a few tasks to dive into, and getting to grips with the HubSpot Content Management System (CMS) was at the top of that list. I had no previous experience with the platform which would be key to my role as [...]
Sales and marketing teams are often driven solely by the numbers. We use tools and processes as a means to convert visitors to leads and leads to sales. But that detached process of forcing people through funnels, or engaging with you on your terms [...]
Chatbots can complement your website and social media presence, conducting scripted conversations to solve common problems and spark new relationships. But how on earth should you go about scripting them?
Here at Six & Flow, we’re big fans of chatbots and conversational marketing. We’re convinced it makes a lot of sense to bring the sales and marketing process more in line with the human conversations we have every day on apps like WhatsApp and [...]
Good web design is about more than choosing some nice colours and a font, though I’ve definitely met people in the past who would disagree. There's an array of underlying frameworks in place that are older than your granddad's teeth, and are key [...]
Inbound marketing for architect firms involves educating potential clients, building trust by promoting yourself as thought leader and instigating conversations when people are ready to talk. In short, you give them as much help as you can before [...]
Website personalisation. It’s the Holy Grail of marketing. The prince that is promised in every agency pitch. But all too often the reality of personalisation amounts to a handful of emails with your name on the top and maybe a welcome pop up [...]