People keep saying email marketing is dead, but we’ve checked in and it’s still alive and kicking. In fact, it plays a crucial role in the inbound marketing process, fitting deliciously into the ‘close’ and ‘delight’ stages.
At the risk of sounding a bit obvious, the language you use can affect how people see you and how they choose to interact with your business. With this in mind, understanding your audience is the key to success when it comes to inbound lead [...]
Every sales environment has targets, but not all salespeople are able to track the process of reaching them. Silly, right? Luckily for me, HubSpot sales enablement tools provide the insight needed to engage, nurture and close the right prospects [...]
In today’s world, social media is an absolute necessity in any brand's inbound marketing strategy. But it’s something you have to be careful with. Unfortunately, there are many things you can do to get your social media management totally wrong.
Always be Closing is the ABC of many sales teams, but at Six & Flow we promote an alternative - Always Be Learning. Maybe ABL isn't as catchy, but we're sure it'll catch on. Anyway, below we share a few ways in which becoming a HubSpot partner can [...]
Last month, I was lucky enough to attend Creative North, an exciting new conference for copywriters and content marketing professionals in (you guessed it) the north. This venture aimed to offer an alternative to London-centric industry events, and [...]
As a consumer, you’ve probably got post demographic consumerism nailed down. In fact, you’re no doubt handling it in your sleep (and rather enjoying it) because it’s all happening as a result of digital, social and tech becoming more integrated into [...]
Social media marketing shouldn't just be a box-ticking exercise for your business. Contrary to popular belief, content needs to have purpose and relevance to your audience, or it's just a waste of your time.
What does an inbound marketing campaign and Tinder have in common? Actually, more than you might think. While the majority of the Six & Flow office are happily loved up, nearly all of us have experienced the trials and tribulations of Tinder, [...]
What has Six & Flow been up to, you ask? Well, just last week our entire team trooped down to London to attend HYPERGROWTH London and discover the latest and greatest trends in conversational marketing. Just in case you've been living under a [...]