Download our guide to ABM to learn how the strategy can fit alongside any inbound campaign, and help you to work with the people best suited to your business.
Some call it ‘whale hunting’ or ‘key account marketing’. Whatever you call it, when ABM is introduced alongside an inbound sales and marketing strategy, it can help businesses achieve serious long-term growth. However, many within the B2B sector are still unsure of how to integrate ABM practices into existing strategies.
Our guide aims to fill any gaps in your knowledge, with handy worksheets taking you through each step in the process. We explain how ABM:
Aligning sales and marketing departments
Reducing time spent on each lead during the sales process
Building more targeted campaigns with a clearer focus on ROI
Nurturing stronger relationships with your most valuable clients