COMBINING ABM WITH INBOUND MARKETING
An account based marketing campaign targets important decision makers and individuals in a company in precise ways. The overall approach is creative and uses tried-and-tested inbound techniques to capture their attention, whether you want to target companies based on size, location, budget or other factors.
When account-based marketing is introduced alongside an inbound sales and marketing strategy, it can help businesses in the pursuit of serious long-term growth to find and partner with the companies that are the best fit for them and, crucially, that they want to work with most.
There are numerous benefits to investing in an account based marketing campaign alongside existing inbound processes, including:
- Aligning and streamlining sales and marketing departments
- Reducing time to approach and nurture the most profitable leads
- Reducing the time taken per lead during the overall sales process
- Building creative, targeted campaigns with a clear focus on ROI
- Building strong relationships with clients deemed most valuable