ChatBot Marketing | Case Study

The Challenge

In the summer of 2017, we proposed a ChatBot implementation to a long-standing client with an aim to bolster their existing lead generation campaign. After a successful implementation, we began to involve the sales team in the ChatBot process. Initial resistance to the change quickly vanished as we introduced them to the ease of access and flexibility offered by the bot across multiple devices and time periods.

Within the first month of implementation, the sales team was reporting back on the great quality of the ChatBot leads and the engaged conversations they were having with potential customers.

Over a 6 month period, sales directly attributed to ChatBot activity have been completing 10% faster than static submissions. The lead to customer conversion from chat was 45% higher than static submissions, and overall volume increased by 13.06%. This led to a 16% increase in sales. By all accounts, the ChatBot integration has been a success.

The problem with traditional online experiences

A study of 1000+ 18-64 year olds found that the most common frustrations people have with websites are difficult navigation, problems finding simple answers and problems locating basic details.

Today’s consumers have done their research about products before they hit your site. They don’t need a pitch, they just need your help. ChatBots can provide the answers they need instead of a sales pitch.

While ChatBots have a lot to offer in terms of improving online experiences, they can’t replace the human touch. We ensure we use a blended approach to optimise ChatBot delivery.

One way businesses can make up for these perceived limitations is to have ChatBots give consumers the option of being able to send an email or schedule a call if that’s how they’d really prefer to communicate.

WORKING WITH AN ELITE HUBSPOT PARTNER AGENCY

Six & Flow is proud to be an Elite tier HubSpot partner agency, the first in Manchester and one of only 12 globally. We’re also the first officially Certified HubSpot Trainer in the UK, and host of the Leeds HubSpot Users Group.

Our team has worked closely with the industry-leading marketing automation platform from the agency’s conception, and we haven’t stopped learning since. We're overachievers, completing every certification in HubSpot's training academy and attending regular coaching sessions in the company's Dublin headquarters.

If you're looking for a UK HubSpot partner agency to support your inbound marketing, look no further - you've found us.

Want to know more about chatbot marketing?

Consumers have accepted ChatBots as part of their lives and regularly converse with them – knowingly or otherwise – on websites and social media. Interested in increasing your lead volume and reducing your sales cycle? Download our best practices guide and learn how to create a ChatBot of your own.

Believe it or not, you don't need a computing degree and decades in the field of artificial intelligence (AI) to build a ChatBot. In fact, they are easy to create and customise, and sit as the perfect marketing solution for most businesses to consider as part of a wider inbound strategy.

Our guide is designed to explain what ChatBots are, why you need them and how to create one of your very own, in order to: