We are huge advocates of workshops at SAF and we do them before every Inbound client comes onboard. People’s default positioning is to see things from their perspective, it’s completely natural. This being the case if you’re a marketer you market [...]
What does an inbound marketing campaign and Tinder have in common? Actually, more than you might think. While the majority of the Six & Flow office are happily loved up, nearly all of us have experienced the trials and tribulations of Tinder, [...]
At its most basic level, biddable media (whether paid search or paid social media) is the process of buying advertising space to secure leads through a process of competitive bidding, predominantly in real time. But this is just scratching the [...]
Picture the scene - your business is ready to roll with its first account-based marketing campaign, the board is bought in and budgets have been confirmed. But are your prospects as excited as you are? If you want “WOW” referrals and meaningful [...]
Behind every strong account-based marketing strategy, there is an even stronger research process. Without laying the foundations for your campaign, you are unlikely to see the results you're hoping for. Don't worry though, these useful [...]
HubSpot email marketing normally works like a dream, right? Lately though, we've been seeing some issues with emails not sending. We're seen the impact range from irritating (nurturing content not making it to a prospect) to severe (a contracts [...]
As a new business, you may not have the resources to advertise across every medium, so how do you choose the best place to invest in ads?
Account Based Marketing (ABM) is in the spotlight at the moment, but a lot of companies are forgetting that whilst ABM is a great strategy, it's key to remember that it’s all about people, not targets. As Maya Angelou once said: “People will forget [...]
So here’s a question, who reads anymore? Why bother? Why not just watch someone else read for you? Welcome to the wonderful world of video marketing strategy!