Picture the scene - your business is ready to roll with its first account-based marketing campaign, the board is bought in and budgets have been confirmed. But are your prospects as excited as you are? If you want “WOW” referrals and meaningful [...]
Behind every strong account-based marketing strategy, there is an even stronger research process. Without laying the foundations for your campaign, you are unlikely to see the results you're hoping for. Don't worry though, these useful [...]
Account Based Marketing (ABM) is in the spotlight at the moment, but a lot of companies are forgetting that whilst ABM is a great strategy, it's key to remember that it’s all about people, not targets. As Maya Angelou once said: “People will forget [...]
Account based marketing (ABM for short) is a powerful way to break through the noise and hit the big hallmark clients. However, we have started to notice a different need across many of our B2B clients. Many of them sit in this strange place where [...]
We’ve managed a lot of creative inbound marketing campaigns at Six & Flow, connecting clients with highly targeted leads, finding the right customers for them and accelerating business growth. For us, though, there’s little more exciting than going [...]
“The ABM gold rush is on,” claimed market research giant Forrester back in late 2016. And it’s still true, just look around at all the B2B marketers taking to the strategy like bees to honey. But how much do you know about Account Based Marketing [...]
I hate most yearly round ups. They can be click-baity, full of cliched drivel like "this is the year of mobile, and quite obviously there to fill a gap with easy-to-churn-out, bounce-ready content. I'm not a fan.
Account based marketing (ABM) is the new kid on the block, and lots of businesses are getting very excited indeed about its ability to attract, nurture and convert the most valuable leads they could dream of landing. In this blog though, we want to [...]
Wouldn’t it be a dream to work with a brand with the global profile and reach of Coca-Cola? Why not a hugely influential brand in a specialist B2B sector like Microsoft? How about a brand that has international artistic acclaim and consumer pulling [...]
Are you part of a B2B organisation that wants to work with larger companies, and dreams of partnering with brands on both a personal and professional level? We call it ‘whale hunting’. A more general marketing industry term for it is Account-Based [...]
