At its most basic level, biddable media is the process of buying advertising space to secure leads through a process of competitive bidding, predominantly in real time. But this is just scratching the surface. As any digital marketing professional [...]
Imagine waking up and heading into the office to work with your perfect client, spending your time with a brand you’ve always looked up to and offering your skills to people you really respect within the industry. It’s the dream. If you adopt an [...]
It’s understandable that property marketing specialists and estate agents are a bit worried at the rise of proptech companies such as Zoopla, Rightmove and Gumtree.
Your property marketing strategy probably isn’t what it used to be. Thanks to sites like Zoopla, Rightmove and Gumtree, house hunters have more choice than ever before when finding a new home.
If you want to achieve any marketing aim then biddable is a great way to boost our activity however, biddable is difficult to get right. If you want to get some solid advice on how to do it right, then read our blog on “Biddable media can accelerate [...]
When we speak to sales teams, they either love social media advertising or they hate it. The haters often prefer a more organic and holistic social and content strategy. Some question why it costs so much, and whether it’s really worth it.
I have spent a lot of time working on biddable media campaigns. I love it, and over the years I’ve built up quite a bit of practical and theoretical knowledge.
Starting work on new biddable media campaigns is always nerve wracking. How can you tell for sure if your account build is going to convert? No amount of bravado can mask those nerves.
Generating loads of leads is great - but if your sales team can’t convert them, then you're sunk. This is especially the case when using biddable media channels, as you’re actively paying to generate these leads that don’t convert.