Marketing Blog

October 18, 2016 by Adam

Biddable media campaigns are complex creations, and the one-size-fits-all approach just doesn’t fly. We had one client come in last week, professing they were just not getting the results from Facebook that had been expected. I love Facebook, and [...]

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Targeting Paid social media Paid Social Media Strategy Pinterest Social Media Social Media Marketing Social Media Strategy

October 14, 2016 by Adam

Starting work on new biddable media campaigns is always nerve wracking. How can you tell for sure if your account build is going to convert? No amount of bravado can mask those nerves.

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Targeting Biddable

October 11, 2016 by John

It’s so intriguing to see the battle raging across the financial services marketing sector at the moment. There’s a clear divide between millennial and baby boomer audiences, with little sign of the gap being bridged.

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October 4, 2016 by Alice

Marketing an art gallery might be one of the most interesting and enlightening campaigns we’ve had the pleasure of working on this year. From overseas exhibitions to artist showcases, it’s a fascinating industry to be a part of. However, we’ve also [...]

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Digital Marketing Targeting Art gallery marketing Digital Marketing Strategy Post Demographic Consumerism

September 29, 2016 by Adam

Generating loads of leads is great - but if your sales team can’t convert them, then you're sunk. This is especially the case when using biddable media channels, as you’re actively paying to generate these leads that don’t convert.

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Targeting Biddable Paid social media Social Media Advertising

September 13, 2016 by Alice

We know our stuff when it comes to investment marketing. Well, we’d like to think so, anyway. After less than a year of being an agency, we have several investment clients on retainer and a couple of awards for our work too!

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August 16, 2016 by Alice

Financial marketing can be tricky to master, particularly when it comes to lead generation. This is an industry chock full of regulations and professional standards, for obvious reasons. As a result, your sales team needs qualified and competent [...]

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Targeting Digital Marketing Strategy Lead Generation sales and marketing strategy

May 31, 2016 by Adam

The world’s population is growing, and so is our social and digital integration. This has wide reaching implications for society, but it also creates exciting opportunities for paid social media scientists. This is in essence a giant growing data [...]

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Marketing Targeting Paid Social Paid social media Social Media Marketing

May 24, 2016 by Adam

London is amazing, there’s no denying it. However, it needs to be said that the city is not the centre of the universe. So businesses: please stop directing all your paid social media and other marketing efforts only to “London types.” People in [...]

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Targeting Paid social media Social Media social media targeting

April 28, 2016 by Adam

There has been a lot of furore over the £9 million spent by the UK government to leaflet every home in Britain - and I have to admit I’m perplexed as well. Not because of the politics, simply because the channel selection is rubbish! If engaging and [...]

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Digital Marketing Targeting Marketing Strategy Social Media Social Media Marketing Social Media Strategy