Author Archives: Rich

Recent Posts

    May 9, 2019 by Rich

    Customer experience can feel like an absolute headache to tackle. Nobody wants to answer the phone for the umpteenth time. You especially don’t want to when you know it’s that one customer calling about something inane… like where they can’t find [...]

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    SaaS Marketing

    April 23, 2019 by Rich

    Sales and marketing teams are often driven solely by the numbers. We use tools and processes as a means to convert visitors to leads and leads to sales. But that detached process of forcing people through funnels, or engaging with you on your terms [...]

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    Events

    March 27, 2019 by Rich

    In our sixth episode of the Grow North podcast, we chat with Bassel El Koussa, the co-founder and CEO of the tech platform (and logistic provider), Quiqup.

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    Podcast

    March 20, 2019 by Rich

    In the fifth of our Growth stories, we have Charlotte Pearce, CEO & founder of Inkpact.  A company with the strap line of “be unforgettable”, Inkpact is on a mission to help businesses to be more human in their approach. We explore why that is and [...]

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    Podcast

    March 13, 2019 by Rich

    In the fourth of our growth stories, we have Jack Tang. Jack is the CEO of the high growth tech platform Urban, connecting consumers with the alternative therapy market. Think on-demand massages.

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    Podcast

    March 6, 2019 by Rich

    In our third interview of the Grow North Podcast, we catchup with the energetic, customer centric, Bostonian, Julie Hogan, VP Customer Success at Drift.

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    Podcast

    March 4, 2019 by Rich

    It's time to bring your sales and marketing strategy into the human age. The way we communicate with each other has changed, and our expectations from communications have changed. So why would we keep approaching prospects in the same way as we [...]

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    Marketing Strategy Conversational marketing

    February 22, 2019 by Rich

    Inbound marketing is the future - don't believe us? Rightly or wrongly, 'scam' and 'outbound marketing' are two words that are firmly aligned in many minds, and it's becoming seriously problematic. We've all heard a story about someone's granny [...]

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    Inbound Inbound Marketing Outbound Marketing GDPR

    February 15, 2019 by Rich

    What is inbound marketing, you may be asking? Well, here's the basic principle and theory.

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    Inbound Inbound Marketing inbound marketing strategy

    January 24, 2019 by Rich

    Sales and marketing teams are often driven solely by the numbers. We use tools and processes as a means to convert visitors to leads and leads to sales. But that detached process of forcing people through funnels, or engaging with you on your terms [...]

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    Events