Author Archives: Alice

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November 22, 2018 by Alice

Marketing an art gallery might be one of the most interesting and enlightening campaigns we’ve had the pleasure of working on this year. From overseas exhibitions to artist showcases, it’s a fascinating industry to be a part of. However, we’ve also [...]

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Art gallery marketing

November 14, 2018 by Alice

Inbound marketing for art galleries isn't easy to perfect. However, we’d like to share a bit of age-old wisdom: “You were born with two ears and one mouth for a reason.”

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Art gallery marketing Inbound Marketing inbound marketing strategy

November 8, 2018 by Alice

The concept of inbound PR isn't new. At HubSpot's 2016 Inbound conference in Boston, I attended a session led by Iliyana Stareva who introduced me to the concept. Less than a year later, an professional event in Manchester led me to discover the [...]

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Inbound Marketing Inbound PR

October 9, 2018 by Alice

Instagram is one of the most visual platforms an art gallery or artist can use to engage with the social media circus. Naturally, its all about the images (and video) which suits the aesthetics-driven art market perfectly. Below, we share some tips [...]

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Social Media Strategy Social Media Marketing

October 4, 2018 by Alice

When it comes to marketing for art galleries, there's a lot to consider. Most will have a strong brand image to uphold, complex working relationships with artists to maintain, and a bunch of fast-moving competitors to keep up with. Aesthetics are [...]

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Marketing Social Media Social Media Strategy Social Media Marketing Inbound Marketing

September 27, 2018 by Alice

The benefits of using HubSpot are virtually limitless! Bearing this in mind though, our waxing lyrical to new clients can often be met with blank stares and the occasional concerned mumble. It can be overwhelming for those brand new to the platform, [...]

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HubSpot

September 26, 2018 by Alice

High net worth leads are just as active – possibly even more-so – than your average internet user. Especially younger, millennial success stories; they communicate through social media and use search engines to discover new opportunities, too. Take [...]

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Digital Marketing Digital Marketing Strategy sales and marketing strategy Targeting

August 2, 2018 by Alice

We’ve all read those fear-mongering headlines – “Robots will take all our jobs by 2030!” Doesn’t sound too comforting, does it? However, we’re confident the human race hasn’t turned obsolete just yet. In fact, we believe humans and robots can work [...]

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ChatBots Drift

July 4, 2018 by Alice

Email marketing automation is a godsend for time poor marketers, we won’t argue with that. However, don’t just sit back and let technology take over entirely while you holiday in the Caribbean. The average prospect’s inbox is full of marketing [...]

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Marketing Automation Marketing Automation Tools email marketing Personalisation

June 5, 2018 by Alice

For many B2B businesses today, a great conversational marketing strategy is less of a nice-to-have and more of an essential. That doesn't always make it any easier to justify the costs to your board, though. Don't worry - we've pulled together four [...]

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Conversational marketing