The facts are in; more people use Amazon than go to church. Like it or not, with 300 million users and 80 million Prime members, you can’t deny that Amazon is a dominant force in everyday life - and that Amazon ads are a valuable tool for marketers.
Paid media (or biddable media), particularly paid search (PPC) is often overlooked as a strategic lever or channel within an integrated digital marketing mix. It’s commonly seen as the quick-to-market and quick-to-deliver-results channel, using an [...]
Hello there, my name is Daryl Burrows, and I’ve recently become the new Head of Paid Media here at Six & Flow, the Manchester-based platinum HubSpot partner agency. As this is my very first blog, I’d like to explain why I chose to join
Spotify advertising is a fascinating topic, and we explain how you can use this brilliant medium even more brilliantly than you ever could have dreamed. Three words - targeting, targeting, targeting.
Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.
The advertising business doesn’t have the best reputation. Mad Men stirred up a lot of strong opinions on an industry historically known for spending lots of money on creating brash, attention-seeking content that can sometimes land brands in hot [...]