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ACCOUNT-BASED-MARKETING (ABM) CAMPAIGN ACHIEVES 29% TARGET CUSTOMER ACQUISITION WITHIN 3 MONTHS

The Lead Agency based in Liverpool generate incremental sales in meaningful volumes with complete peace of mind for thier clients. They're an award-winning technology business that helps ambitious businesses to grow. They have a cutting-edge, GDPR-compliant customer acquisition platform and process that is built on the foundations of quality, security and transparency.

The Challenge

The Lead Agency based in Liverpool generate incremental sales in meaningful volumes with complete peace of mind for thier clients. They're an award-winning technology business that helps ambitious businesses to grow. They have a cutting-edge, GDPR-compliant customer acquisition platform and process that is built on the foundations of quality, security and transparency.

We implemented an account based marketing (ABM) campaign for the Lead Agency, the remit for activity was to find high value property clients within the online and offline estate agency space.

The Lead Agency provided a service generating leads whilst ensuring that they were GDPR compliant, unlike other lead suppliers.

 

The Results

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Marketing and Sales Alignment

TAILORED CONTENT CREATION

Creating Targeted conversations

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29% CUSTOMER AQUISITION RATE

COMBINING ABM WITH INBOUND MARKETING

An account based marketing campaign targets important decision makers and individuals in a company in precise ways. The overall approach is creative and uses tried-and-tested inbound techniques to capture their attention, whether you want to target companies based on size, location, budget or other factors.

When account-based marketing is introduced alongside an inbound sales and marketing strategy, it can help businesses in the pursuit of serious long-term growth to find and partner with the companies that are the best fit for them and, crucially, that they want to work with most.

There are numerous benefits to investing in an account based marketing campaign alongside existing inbound processes, including:

  • Aligning and streamlining sales and marketing departments
  • Reducing time to approach and nurture the most profitable leads
  • Reducing the time taken per lead during the overall sales process
  • Building creative, targeted campaigns with a clear focus on ROI
  • Building strong relationships with clients deemed most valuable

GET YOUR FREE GUIDE TO ACCOUNT BASED MARKETING

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WHO SHOULD CONSIDER ACCOUNT BASED MARKETING?

We’ve mentioned inbound marketing a lot here. Account based marketing works great for those who already have a grasp of the practice and its benefits, and can go a long way to turbocharging any existing strategy.

B2B enterprises, in particular, can be the largest beneficiaries of this approach. These companies typically have longer and more complex sales cycles, and account based marketing campaigns can help to better target high-value prospects who are a better fit, whilst at the same time reducing churn and time-to-sale.

GET YOUR FREE GUIDE TO ACCOUNT BASED MARKETING

Download your free guide to inbound marketing strategy

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