Website personalisation. It’s the Holy Grail of marketing. The prince that is promised in every agency pitch. But all too often the reality of personalisation amounts to a handful of emails with your name on the top and maybe a welcome pop up [...]
Welcome to the next part of Six & Flow’s series on Growth Driven Design (GDD). Here we look at conducting user research for the benefit of your overall GDD strategy to learn more about the people who use your site through qualitative, quantitative [...]
Welcome to the next part of Six & Flow’s series on Growth Driven Design (GDD). Here we look at creating a website hierarchy as part of your overall GDD strategy to get a better idea of which areas and metrics to focus on when optimising your website [...]
Welcome to the next part of Six & Flow’s series on Growth Driven Design (GDD). Here we discuss what tool stacking is, and how making the right choices can enhance any and every GDD strategy.
Welcome to Six & Flow’s series on Growth Driven Design (GDD). In this blog, we look at why it’s so important to plan ahead before investing in GDD and create a long-term strategy for business growth. We'll also consider the value of creating [...]
Have you ever wondered what the Mad Men cast would have made of growth driven design?
When we attended HubSpot’s ‘Growth Driven Design’ workshop in Dublin, it lit up our brains like one of those bulb-above-the-head stock photos. Your website should be your best salesperson, always working, never calling in sick or spending the day [...]
Inbound marketing automation has reinvented the way many businesses present themselves to potential leads. Once upon a time, marketing automation platforms weren't understood or appreciated by the majority of businesses. However, they now [...]
Virgin is trying to launch people into space as well as running cross-country train services, providing flights and selling broadband. Arguably, growth marketing is the company’s real game.
Let's get the full disclaimer out of the way - Six & Flow is a HubSpot Gold Partner. You'll know that if you follow any of our social channels, we do bang on about it quite a bit. So yes, perhaps we do have a vested interest in suggesting you [...]