Inbound Marketing Blog

    June 28, 2019 by Rich

    As a consumer, you’ve probably got post demographic consumerism nailed down. In fact, you’re no doubt handling it in your sleep (and rather enjoying it) because it’s all happening as a result of digital, social and tech becoming more integrated into [...]

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    Marketing Targeting Inbound Post Demographic Consumerism Psychographics

    October 1, 2015 by Rich

    We’ve harked on quite enough about how important psychographic information is to your marketing and online acquisition plans. Now it’s time to get to the heart of the matter: how, exactly, do you find psychographic information in the first place? [...]

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    Targeting Inbound Psychographics

    September 24, 2015 by Rich

    Psychographics help you make friends - with your audience. They’re the study of your audience’s personality in terms of interests, activities and opinions (sometimes called IAO variables.) At Six & Flow, we think about psychographics in terms of [...]

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    Marketing Targeting Post Demographic Consumerism Psychographics