As a new business, you may not have the resources to advertise across every medium, so how do you choose the best place to invest in ads?
Ever found yourself wondering, what is biddable media and how can it help my marketing efforts? Well, today is your lucky day - here's the lowdown on paid social and paid search. You're welcome!
At its most basic level, biddable media (whether paid search or paid social media) is the process of buying advertising space to secure leads through a process of competitive bidding, predominantly in real time. But this is just scratching the [...]
Paid media (or biddable media), particularly paid search (PPC) is often overlooked as a strategic lever or channel within an integrated digital marketing mix. It’s commonly seen as the quick-to-market and quick-to-deliver-results channel, using an [...]
It’s understandable that property marketing specialists and estate agents are a bit worried at the rise of proptech companies such as Zoopla, Rightmove and Gumtree.
Your property marketing strategy probably isn’t what it used to be. Thanks to sites like Zoopla, Rightmove and Gumtree, house hunters have more choice than ever before when finding a new home.
If you want to achieve any marketing aim then biddable is a great way to boost our activity however, biddable is difficult to get right. If you want to get some solid advice on how to do it right, then read our blog on “Biddable media can accelerate [...]
When we speak to sales teams, they either love social media advertising or they hate it. The haters often prefer a more organic and holistic social and content strategy. Some question why it costs so much, and whether it’s really worth it.
I have spent a lot of time working on biddable media campaigns. I love it, and over the years I’ve built up quite a bit of practical and theoretical knowledge.